Brand development for German Public Affairs Consultancy ADAC Communications.
Future Aerial Innovations
The logo proposal opposite is based on the distinct viewpoints that a drone can catch from the air. Following this idea, we created a monogram in which the letters FAI are subtly merged into different perspectives. In the same way that the FAI team compiles all the data collected by the drone, the person looking at the monogram reviews the different perspectives to recreate the letters.