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Luxardo Cocktails Design Refresh

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Client

luxardo

Type of work

Brand Development Graphic Design Illustration

Luxardo Cocktails Design Refresh - Main Image

Project overview

luxardo

2016 saw Bay12 commissioned to refresh the design of the luxardococktails.com website. Inspired by the heritage of the brand and their library of vintage adverts we produced a series of custom illustrations and a whole new skin for the websites UI. The designs focused on an increased emphasis on video content, vlogs, blogging and direct interaction with the consumer. The new look was revealed during the finals of their 2016 global cocktail championship.

Luxardo Cocktails Design Refresh - Main Image

Vintage colour and texture

The sites graphical theme is inspired by the Luxardo brand heriatge, colours and textures evoke a time of grand steam-powered journeys and oceanic voyages.

Luxardo Cocktails Design Refresh - Secondary Full Width Image
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