Ongoing development of a graphical identity for the companies portfolio of infographics.
2016 saw Bay12 commissioned to refresh the design of the luxardococktails.com website. Inspired by the heritage of the brand and their library of vintage adverts we produced a series of custom illustrations and a whole new skin for the websites UI. The designs focused on an increased emphasis on video content, vlogs, blogging and direct interaction with the consumer. The new look was revealed during the finals of their 2016 global cocktail championship.