Project overview

Future Aerial Innovations

The logo proposal opposite is based on the distinct viewpoints that a drone can catch from the air. Following this idea, we created a monogram in which the letters FAI are subtly merged into different perspectives. In the same way that the FAI team compiles all the data collected by the drone, the person looking at the monogram reviews the different perspectives to recreate the letters.

Route Two

Taking the shape of one of the key FAI drones as a starting point and rotating it by 45 degrees, we saw the form resembled an F. The next step was to simplify this, taking it to its minimum expression.

Brand development for German Public Affairs Consultancy ADAC Communications.

Client: 

ADAC Communications



To celebrate their 10th Anniversary Bay12 Studio were commissioned to rebrand Art5 Gallery, one of Sussex’s leading contemporary galleries.

Client: 

Art5 Gallery



New brand identity for established cinematographer Luke Bryant.

Client: 

Luke Bryant