Project overview

BAT

Bay12 were commissioned to design the 2016 BAT West Africa Calendar. Our client was very keen to avoid a corporate feel so we proposed developing a series of unique illustrations based on interesting 'did you know?' facts from across the region. Amongst others, these included facts about Afrobeat, Michael Jackson riffs and Kente clothing, and with fond memories of Italia '90 it was great to design a poster of Roger Milla - one of the heroes of World Cup history!