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Bespoke character and UI design for Lee Kum Kee

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Client

Lee Kum Kee

Type of work

Creative Direction Graphic Design UI & UX Design Social Media Engagement Illustration

Bespoke character and UI design for Lee Kum Kee - Main Image
Project overview

Lee Kum Kee

Bay12 Studio were commissioned to produce custom character illustrations and a responsive UI for their new promotional microsite. The site is hosted as both a Facebook app and a standalone responsive microsite and is aimed at promoting the brand to a European audience. The site focuses around an interactive competition and communicating their "Quality never Compromised" brand messaging.

Bespoke character and UI design for Lee Kum Kee - Main Image Bespoke character and UI design for Lee Kum Kee - Full width Image Bespoke character and UI design for Lee Kum Kee - Full width Image

Explore and share

Complete the competition and win characters to share! Repeat usage and social sharing is encouraged through the provision of custom characters linked to the users score. These characters were specially designed by Bay12 Studio for Lee Kum Kee by Carme Rota.

Bespoke character and UI design for Lee Kum Kee - Main Secondary Image Bespoke character and UI design for Lee Kum Kee - Secondary Full Width Image Bespoke character and UI design for Lee Kum Kee - Secondary Full Width Image Bespoke character and UI design for Lee Kum Kee - Secondary Full Width Image
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