Project overview

Catherine Lightbody Interiors

Catherine Lightbody Interiors commissioned Bay12 Studio to develop their brand identity. Working with high-net-worth individuals in the UK, Europe, Middle and Far East it was important that their brand reflected the quality of their work. The hummingbird used for their mark evokes associations of energy, colour, symmetry, focus, purposefulness and approachability. The mark is supported by elegant and precise typography.

Touchpoints

With the first point of contact being personal our clients business cards and stationery have to make a lasting impression. For business cards a hot copper foil was employed on duplexed Colorplan Amethyst and Pale Grey paper stocks to produce a sophisticated, hand-crafted and tactile feel. Letterheads and comp slips were also foiled in copper on 135gsm Pale Grey Colorplan. Matching GF Smith Amethyst envelopes and wallets were supplied to compliment the stationary package. With a new website currently in development we are continuing to work closely with the CLI team to further develop their brand framework and SEO strategy.

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