Project overview

Luxardo

Bay12 Studio were commissioned by the digital marketing agency Media Bounty to design the visual identity of this multi-platform campaign. Aimed at communicating the versatility of Luxardo Italian liqueurs in cocktail making, whilst raising awareness of the strong history and unique heritage of the Luxardo brand itself our role entailed the design of all campaign creative from the responsive site to supporting social media assets and print.

User Generated Content

A nation-wide competition for the trade was deployed, inviting entries of original new cocktails. Each entry contained at least 20ml of any Luxardo liqueur, and be inspired by Italy, the home of the Luxardo brand – serving to further encourage engagement with the brand’s product portfolio whilst strengthening the Italian heritage message. The project has been nominated for best Multichannel Marketing Campaign at The Digitals.

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